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The fourth quarter of last year, the international financial crisis spread to the Chinese retail market,Cartier Le Baiser du Dragon Charm Necklace, both inside and outside the industry generally believe that luxury will bear the brunt of the storm. In September this year, a survey shows that the financial crisis, China is the only luxury goods market is growing countries. LV were how contrarian growth? This begins with the LV in China talking about the symbolism.
Recently, a Chinese favorite of the luxury survey, LV is the most popular clothing brands people, and Cartier jewelry and watches is the first card. One theory is described: the Chinese people, regardless of his money, money, fake money, fake money; whether he is rich, nouveau riche or Xurong small white-collar workers, on luxury, on the big, think first brand, is always LV, and LV, Cartier, Gucci and other luxury goods are also seen as big fashion symbol, a status symbol.
Decided the brand voice. LV huge brand appeal to their retail channels with the game always take the initiative. High-end stores tend to introduce a big house and make huge concessions, reduction of rent, lower rake, upgrade the environment, even for the decoration. With a capital of a well-known high-end department manager as saying, Diandaqike, big bully customers shop the business rules, people 100 years of the arch itself is set to enhance the image of the mall, the intersection of "dipping fees" reasonable. However, even in the face of these brands would have been unthinkable general preferential treatment, LV were also selective, merit-based infiltration. Beijing is considered the high-end department store in the flag of the Lufthansa Friendship Shopping seek less than LV figure, and also failed to keep Scitech Cartier pace.
Many people send out such a feeling, LV's brand strength is indeed too strong. "This has a half-century-old luxury goods leader, with 'no price' marketing strategy to maintain brand image and status,Cartier Love Yellow Gold Bracelet with Diamond Screw Attachment, has survived three times the economic crisis and the Great Depression. No price competition has become a luxury brand makes the LV The Stand, not only that, each year about 5% of the price increase, making it part of a classic handbag or even a sound investment value. "
But this time of financial crisis, Louis Vuitton handbags"no price" exceptions. From the beginning of the year, LV in 22 cities of the store in addition to watches, jewelry and other individual category were carried out outside the 2% -7% price reduction. Then triggered a luxury price undercurrent, Ferragamo, Gucci, Fendi, Dior, Celine, Paul Shark, big up quietly lowered the retail price of new stock this year. Although the LV because of the euro price adjustment claim, but is obvious to all, the face of shrinking European market, LV had to put a greater focus shifted to China. And after five months, LV broke again "new price" of the rumors, so bystanders Gee lament, no matter what brand, must bow to the sales. And everyone else, LV is also inseparable from their trend growth regulation of price leverage.
However, mall executives who, LV their price may be "the worst years in the best time," it reveals a truth: with a dazzling aura of the big, still a compromise to the market, it's like VIPs Kang Dezhu than civilians to the same hunger. So, how can the introduction of LV are not important things, rather than make a great sacrifice, who used the LV cocky arrogance, as hard to build their own brand of shopping for a larger market share. Because we are backed by a fast-growing luxury consumer market, and this is their Vital LV.
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