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In 1984, The Fondation "Cartier pour l'art contemporain" is created. The first chief retrospection "L'art de Cartier" is held at the Musee du Petit Palais in Paris in 1989/90 followed by another major retrospective in 1992 in the Ermitage Museum in Saint Petersburg. In 1997, Richemont, who already possessed 70% of Vendome Luxury Group, buys the 30% remaining in order to fully control it. Now Cartier is a member of the Rolex seadweller replica group Richemont and Johan Rupert , the son of Anton Rupert, controls 9% of Richemont's market capitalization but 50% of the voting rights. To become truly a luxury group, Richemont has merged its tobacco activity Rothmans with British American Tobacco in 1999 and kept only 21% of the shares of the new tobacco group that still accounted for more than half of the overall benefits of Richemont in 2001. Profile As it has already been mentioned, Cartier is a company of the Richemont Compagnie Financiere Group the second worldwide luxury group and the Rolex prince replica first worldwide luxury watchmaking group. The group depends heavily on the brand that realizes approximately half of Richemont Group's turnover and 60% of the operational benefit. Their estimated turnover is 900 millions euros with an estimated average volume of 350000 watches a year. Cartier's activities consist of watches (55%), jewelry (35%) and others (leather products, perfumes, pens, eyewear and lighters) (10%). Richemont follows a strong multibrand strategy and its portfolio encompasses brands like Piaget and Baume & Mercier (1988), Vacheron Constantin (1996), Panerai and Lancel (1997), Van Cleef & Arpels (1998), Jaeger-LeCoultre, IWC and A. Lange & Sohne (2000).
The Rolex milgauss replica last acquisition also marked a pause to this frenetic buying: in fact, Richemont acquired LMH for the extraordinary price of 3.1 billion CHF ¼ a deal of this size has never happened before. It seems that Cartier has a hard time finding the adequate CEO since the departure in 1998 of Alain-Dominique Perrin, the Cartier man. He arrived at Cartier in 1969 and was CEO since 1981 and is pretty much the person who built the brand in order to give it the Rolex masterpiece replica image and the identity we know today. He is also the man who launched the collection "must de Cartier". The actual CEO of Cartier is Bernard Fornas. This very refined and cultivated man has graduated from Lyon Business School and has a MBA from Northwestern University, Kellogs School of Management. He worked at Procter and Gamble, International Gold Corporation,cartier love bracelet replica yellow gold, Guerlain before joining Cartier in 1994 as international marketing director. In January 2002, this old car collector is appointed CEO of Baume & Mercier. Eight months later, he comes back to Cartier but as CEO, succeeding to Guy Leymarie. Guy Leymarie was evicted from Rolex gmtmaster replica his position just 17 months after accepting it in April 2001.
He was himself succeeding to Richard Lepeu who stayed around 15 months as Cartier's s CEO. In January 1999, Richard Lepeu was succeeding to Alain-Dominique Perrin. It is nothing less than four different CEOs in six years. Johan Rupert, second largest fortune in South Africa, graduated from Stellenbosch University (Cape Town), started its career as an investment banker at the Chase Manhattan Bank, then at Lazard in New York and he finally founded its own bank in Johannesburg. In 1988, as South Africa is punished by draconian international penalties, Johan Rupert creates in 1988, in Zug, Switzerland, Compagnie Financiere Richemont SA which reunites the Rolex yachtmaster replica international investment of the Rupert family. Johan Rupert is heading the family empire since 1993, he played an important role in helping his father in the various diversification (television,cartier love ring gold white gold, cell phone, wine and luxury, etc) that took place for the two family groups, Rembrand (tobacco, mine, investment banking, real estate, etc) in South Africa and Richemont in Switzerland. In 1999, Johan Rupert merged the tobacco activity with British American Tobacco and is now counting predominantly on the luxury.
Collection Declaration launched in 2003 and is elected "watch of the year" the same year by the Swiss magazine "Montres Passion / Uhrenwelt". It is the first time that a women watch with a quartz movement won this distinction. On top of this collection, Cartier has an entry level line of jewellery, watches, perfumes, etc known as the "Must de Cartier". This line is an important part of Cartier's success and gives an opportunity to, once in a lifetime, buy a Cartier good.
Published at Sooper Articles
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